El Diablo
Energy Drink
EL DIABLO was created to challenge the conventions of the traditional energy drink market, dominated by generic sports-themed aesthetics and saturated neon colors. The project explores the most visceral, nocturnal, and sophisticated side of performance.
The concept revolves around the idea of a “pact with your potential”: embracing intensity without apology, breaking the monotony, and unlocking a state of absolute focus and hyperactivity. EL DIABLO doesn’t aim to please everyone; it aims to captivate those who aren’t afraid of intensity.
The Project
Color Palette: A striking contrast dominated by Matte Charcoal Black, Graphite Gray, and accents of Neon Crimson Red that evoke heat, fire, and bursts of pure energy.
3D & Motion Design: High-speed dynamic fluid simulations, realistic condensation on brushed metal surfaces, and dark lighting effects with volumetric flashes.
Typography: Strong, angular, and sharp strokes with a clear hierarchy that conveys power, elegant aggressiveness, and stability.
Packaging Design: A can with a satin-to-the-touch finish and embossed engraving, designed to stand out magnetically both in physical storefronts and on social media feeds (9:16 vertical format).
Design & Craftsmanship
100% AI Video Production: No cameras, no traditional 3D renderers, and no physical shoots. Every shot, camera movement, and product texture was generated using text-to-video and image-to-video AI tools.
Art Direction & Prompt Engineering: Advanced art direction to maintain aesthetic consistency (charcoal lighting, crimson reds, condensation on the can, and dynamic fluids) across all assets.
Native 9:16 Format: Optimized using generative workflows to capture attention on social media (TikTok, Instagram Reels, YouTube Shorts).